Glow Theory — ritual serums + first purchase

Science-light, ritual-focused serums. Soft lilac, white, gold. Campaign goal: product education + first-purchase offer. Package illustrated: Tier 3 Full Campaign (sample / hypothetical).

SAMPLE ONLY. Glow Theory Skincare is a fictional brand created for Done For You Visuals portfolio pages. Offers, codes, reviews, and creatives are illustrative — not real client work or results.

Lilac · White · Gold Education 15% first duo (sample)

Creative grid

Glow product — **Product**Ritual Serum Duo hero

Glow lifestyle — **Lifestyle**AM / PM ritual moment

Glow feed mock — **Feed mock**Campaign grid preview

Instagram feed mocks

Social Poster sample copy tagged with js-copy / data-social-copy.

glowtheory Sample · Clean beauty

glowtheory Skincare isn’t a race. It’s a ritual.

Glow Theory makes science-light serums for the quiet moment you actually keep—lilac glass, gold details, formulas that feel considered, not clinical.

Start with the Ritual Serum Duo. Your glow, on purpose. #GlowTheory #CleanBeauty #SkincareRitual #SerumRoutine #LilacAesthetic #ScienceLight #DTCBeauty #GlowUpGently #RitualNotRoutine #FirstPurchase

glowtheory Sample · AM education

glowtheory Morning: hydrate, protect, glow.

Our Dew Theory Serum is lightweight, fast-absorbing, and made for under-SPF layering. Soft lilac bottle. Clean ingredients you can pronounce (sample product story). No 12-step overwhelm—just one step that earns its place.

Tap to learn what’s inside. #ProductEducation #DewTheorySerum #AMRoutine #CleanSerums #GlowTheorySkincare #HydrationFirst #MinimalRoutine #BeautyRitual #LilacAndGold #SkincareSimplified

glowtheory Sample · PM education

glowtheory Night: repair, soften, reset.

Night Theory Serum is your wind-down step—richer texture, calm scent profile, gold-cap ritual energy. Apply after cleanse. Press in. Breathe. Sleep.

Because glow isn’t only what happens in the mirror—it’s what you do before bed. #PMRoutine #NightTheorySerum #GlowTheory #RepairAndRestore #EveningRitual #CleanBeautyDTC #SerumEducation #SelfCareSkincare #SoftLilacVibes #BeautyAtNight

glowtheory Sample · First purchase

glowtheory First time with Glow Theory?

Take 15% off your first Ritual Serum Duo (sample offer)—Dew Theory for AM, Night Theory for PM. Soft lilac. White. Gold. Science-light formulas. Ritual-first packaging.

Code GLOW15 at checkout (sample). Link in bio. #FirstPurchase #OfferAlert #GlowTheorySkincare #WelcomeOffer #SerumDuo #CleanBeautyDeal #ShopSerums #LilacWhiteGold #NewToGlowTheory #TreatYourSkin

Story / reel hooks

Glow Theory

Two serums. One ritual. Zero 12-step guilt.

Shop the duo

Night Theory Serum

Soft lilac. Gold cap. Your new nighttime reset.

Learn the ritual

Sample offer

First duo: 15% off (sample). Code GLOW15.

Use code

Carousel caption set Sample

The Glow Theory ritual, explained. Swipe → then claim your first-purchase offer. #GlowTheory #CleanBeauty

Slide 1: Science-light serums. Ritual-first glow.
Slide 2: AM: Dew Theory — hydrate & prep.
Slide 3: PM: Night Theory — repair & reset.
Slide 4: Soft lilac · white · gold — beauty you’ll display.
Slide 5: First duo: 15% off (sample). Code GLOW15 → shop.

Campaign deliverable preview — Meta ads

Feed 1:1 · Ad A

Glow, Without the Overwhelm

Confused by 10-step routines? Glow Theory keeps it science-light and ritual-focused: Dew Theory Serum by day, Night Theory Serum by night. Soft lilac, white, and gold—formulas that feel luxurious without the jargon. Learn the two-step ritual that actually fits real life.

Learn More

Portrait 4:5 · Ad B

15% Off Your First Duo

Your skin deserves a ritual you’ll keep. New to Glow Theory? Get 15% off your first Ritual Serum Duo (sample offer). Clean, science-light serums in soft lilac glass with gold accents. AM hydrate. PM repair. One calm system.

Shop Now

Landscape 16:9 · Ad C

Make Glow a Ritual

Light a moment for yourself. Glow Theory serums turn “I should do skincare” into a two-minute ritual—press, breathe, glow. Soft lilac. White. Gold. Designed for women who want results and a little beauty in the jar. Start with the duo today.

Get Offer

See packages, from $297 → Review Tier 3 All samples